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The Promotional Apparel Industry Needs More Denim

The Promotional Apparel Industry Needs More Denim

It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim... Read More at magazine.promomarketing

Here's how Cone Denim works further


The denim world was deeply saddened by the news that the Cone Denim Mill White Oak Plant in Greensboro, North Carolina, closed its doors on December 31st, 2017. Nevertheless Cone Denim continues business operating two... Read More at sportswear-international

What's in your pair of jeans?

Whats in your pair of jeans
WELL, it's 2018 and this is the first column of the year. I hope you all had a safe and happy end to 2017 and that 2018 has started with what promises to be a good year. It's that time when visitors all seem to ask the same question... Read More at cqnews

Reactions to RiverBlue Speak to a Movement Toward Sustainability


The apparel industry has been weighing on the global environment for centuries—and denim has played no small role. Now, however, more and more brands and manufacturers are looking for ways to lessen their impacts on the... Read More at carvedinblue.lenzing-fibers

Valley company recycles around 700,000 pairs of jeans a month

KXNV recycling initiative 1513217933269 74239289 ver1.0 640 480
In just a few seconds a mountain of blue jeans is in shreds. "On a typical month we'll destroy anywhere from 6-700,000 pairs of old blue jeans," said Tod Kean, the president of Phoenix Fibers in Chandler - the largest denim destroyers... Read More at abc15

Denim Brands Talk Life After White Oak

This month marks the final weeks of 112-years continuous production of selvedge denim at Cone’s White Oak plant in Greensboro, North Carolina. Significantly higher manufacturing costs and waning demand for Cone’s niche product... Read More at rivetandjeans

How a Welsh jeans firm became a cult global brand

Welsh jeans
With a look of concentration on her face, a worker guides the sheet of denim through the sewing machine, and a pair of jeans starts to take shape. As the needle goes up and down in a blur of movement and rattling noise, a line... Read More at bbc

Diesel launches huge global JoggJeans campaign

Diesel is launching a major global campaign for its range of JoggJeans at numerous international hub airports, including Hamad (Doha), Schiphol (Amsterdam) and Frankfurt (Germany). “Usually when you face a long travel, jeans... Read More at trbusiness

Rare, historic garments preserved by Levi Strauss & Co.

In the vault of the Levi Strauss & Co. headquarters, there is a safe in which historic garments are carefully wrapped in linen and preserved as part of the company’s remarkable history. Before handling the garments, employees put on... Read More at sdjewishworld

That's the real mastermind behind Miss Sixty relaunch

Miss Sixty, the renowned woman’s jeanswear and fashion brand founded by Vicky Hassan in 1991, is ready for a global relaunch. After taking its first steps in f/w 2016/2017, from f/w 2017/2018 it will officially be sold in Asia and Europe... Read More at sportswear-international

Jeans to wear “high and tight”

Crafted as durable workwear more than 140 years ago, the iconic Levi’s 501 jeans have evolved into a culture clothing staple for everyone from pioneers to rebels, rock stars to presidents, and athletes to hardworking men and... Read More at nationmultimedia

El Solitario Takes Dyneema Denim on a Desert Journey

Dyneema hits the desert in a new documentary that spotlights the durability of El Solitario’s new motorcycle denim line. El Solitario, a custom motorcycle company based in Spain, recently introduced the virtually indestructible... Read More at rivetandjeans

Bill Watson Explains Vietnam’s FTA with EU and Other Regions

Vietnam has entered into or is in the process of entering into various FTAs with different regions around the world . All these FTAs are giving a big edge to Vietnam to grow its apparel industry in the next few years. However... Read More at denimsandjeans

Wood Wood Pre-Fall/Winter 2017 Lookbook

Wood Wood’s 2017 Pre-Fall/Winter Denim Haul Raises the Status Quo Not your regular pair of jeans. Quality is the name of the game for Wood Wood‘s 2017 pre-fall/winter denim collection. The haul includes a stone-washed dark denim... Read More at rdenimology

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Kingpins Transformers doomsday predictions provides hope through...

The next edition of Kingpins Transformers denim seminar series will be held on April 17 in Amsterdam, and the focus will be on... Read More at fashionatingworld

ISKO and Diesel collaborate for a denim sneaker model

ISKO and Diesel are joining forces again. Magnete Exposure I sneakers combine the exclusivity of the denim ISKO Jeather fabric... Read More at fashionatingworld

Levi Strauss reports strongest revenue year in a decade in 2017

Levi Strauss announced its full year revenue grew 8 per cent to touch $4.9 billion. Chip Bergh, President and CEO said in a statement... Read More at fashionatingworld

Amazon's new denim brands could hit Gap, Nordstrom, VFC Corp. Inc. AMZN, -4.68% has launched two private-label women's denim brands, which could have a "modest impact" on Gap... Read More at marketwatch

Twin Dragon Kicks Denim Sustainability Up a Notch

Whether its dyes or finishes or processes for keeping black jeans black, Los Angeles-based denim mill Twin Dragon does it all... Read More at carvedinblue.lenzing-fibers


Bluezone maintained its role as a catalyst for sustainable technologies and innovation in denim. Mills exhibiting at the Munich-based... Read More at carvedinblue.lenzing-fibers

3rd Edition of International Denim & Sportswear Supply

Denimsandjeans is holding its 3rd edition of International Denim & Sportswear Supply chain show on June 27-28 at Riverside Palace... Read More at denimology

Is the denim world female enough?

American clothing giant Levi Strauss & Co opened its first outlet in downtown Siem Reap yesterday, marking... Read More at sportswear-international

Heritage Denim for the Indigo Obsessed

Tried-and-true denim never goes out of style, but how do you make it feel new and covetable? Mills at Bluezone... Read More at rivetandjeans

Denim Days Festival has strong NY debut

The mood was far from blue at the first ever Denim Days Festival in New York, which ran in the Big Apple on... Read More at sportswear-international

Why Denims and Jeans India eclipsed Denims and Jeans...

Sandeep Agarwal, founder of the specialized denim trade show Denims and Jeans Bangladesh, launched the first Indian... Read More at sportswear-international

New York City to host Denim Days

The mystique of New York City springs from its diversity of cultures, architecture and style. Like a well-loved pair... Read More at carvedinblue.lenzing-fibers

Peter Max celebrates Wranglers 70th Birthday with Pops of Color

Wrangler celebrates 70 years of originality with a global release of seasonal collections, including...Read More at fashionatingworld

Post Show Report : Second Edition of Denimsandjeans Vietnam

Again rolled out the ball ring in Vietnam with their 2nd edition on 7-8th June at most... Read More at denimsandjeans

Hard Currency introduces 10 Pound

Hard Currency, a denim wear brand for men, has recently introduced an economy brand called 10 pound... Read More at indian-apparel

Tommy Hilfiger Taps The Chainsmokers for Fall ’17 Campaign

Tommy Hilfiger continues to align itself with rising stars. The PVH Corp.-owned brand announced Tuesday... Read More at rivetandjeans

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