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Brands are Making a Hard Sell for Soft Denim

gap-copy-1Soft sells—or it at least makes a compelling story for denim brands to share in store and online. Brand names like Gap, DL 1961 and Madewell are highlighting the soft hand feel and touch of their pre-fall collections in their latest consumer marketing efforts. “Brands are seeking soft denim with fiber blends..... Read More at sourcingjournal

Denim Brands Lack Strategy for Celebrity Endorsements, Report Says


When it comes to celebrity endorsements, the denim category has yet to hit its stride. A new report by Spotted, a data platform that helps marketers make decisions around celebrity talent, ranks five leading denim brands on its list of the 15 fashion and retail brands with the worst celebrity strategies. Gap (No. 2),...... Read More sourcingjournal

Naveena Lahore Talks About the Three Things That Set Pakistan’s Denim Apart

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Pakistan has continued to position itself as a leader in denim, and Naveena Lahore has been one of the mills solidifying the country’s position in denim creation. Whether it’s because of available raw materials, attention to quality at its mills or its more competitive prices, Pakistan.... Read More at carvedinblue.lenzing-fibers

Milwaukee’s Blue Collar Roots Have Made This Fit-Focused New Denim Brand a Hit

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Designers often find inspiration in exotic locales and bustling cities, but it’s debatable if any have called the Wisconsin city on the shore of Lake Michigan a muse. Enter Milwaukee Denim Co., the one-year-old denim brand founded by Elmer Moore. For Moore, Milwaukee doesn’t only serve as design... Read More at sourcingjournal

Double denim: How old jeans might gain a new life as artificial bone cartilagey


Scientists at Australia's Deakin University have come up with a potential new way to reclaim some of the tremendous waste generated by the fashion industry. The team has developed a method that reduces discarded denim to the building blocks for artificial cartilage, something that, with further development.... Read More at newatlas

Bestseller’s Only Brand Launches Black Forever Denim by Soorty

Delivering a mix of innovation, craftsmanship and expertise to consumers in the BLACK FOREVER collection, a new vision has arrived for denim. In the collaboration with LENZING™ Modal Black,  Soorty and ONLY take the brand’s DNA to a next level.  Now the launch of ecological denim utilizing new fashionable and sustainable solutions is available in a variety of applications – jeans, skirts, tops... Read More at carvedinblue.lenzing-fibers

Success! 8th Bangladesh Denim Expo – Re-Cap

The 8th edition of Bangladesh Denim Expo, which took place on the 9th and 10th of May, 2018, at International Convention Center, Bashundhara in Dhaka was a huge success. The response of buyers, retailers, and local manufacturers was impresive. During the expo, global apparel buyers and retailers praised Bangladesh’s progress in denim industry, especially the introduction of technology.... Read More at denimology

Denim exports to US rise 9.55pc

Being the third largest denim exporter to the US, Bangladesh’s denim exports to the US market saw a 9.55 percent growth in 2017 compared to the same period a year ago. The country’s export income from denim products soared to $507.92 million in 2017 from $463.61 million in 2016, official... Read More at daily-sun

US jeans retailers revamping their denim business

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America’s biggest fashion retailers including Ralph Lauren, Calvin Klein are now looking at a revival of blue jeans while losing out to athleisure wear which has overpowered jeans in recent times. The US Census Bureau recently... Read More at fashionatingworld

Denim Transparency Takes Center Stage at Kingpins Transformers

Denim Transparency Takes Center Stage at Kingpins Transformers
As product accountability takes the driver’s seat now more than ever, Kingpins Transformers is equipping industry members with events, expertise and tools to help them advance supply chain transparency. This Spring.. Read More at carvedinblue.lenzing-fibers

Belgian jeans is "most sustainable in the world'

Antwerp entrepreneur Tom Duhoux has revealed his own denim brand called HNST and it presents itself as the world’s most sustainable jeans brand. Save 6,000 liters of water per jeans The collection of 8 different designs.. Read More at retaildetail

That’s Massive! Pakistan denim exports to US climbs 36.52%


midst plummeting textile and apparel exports, Pakistan noted a massive surge in its denim trouser exports to the US during January to February 2018 period. The country marked a staggering 36.52 per cent growth on the Year... Read More at apparelresources

Demand for Prosperity Textiles Denim is Up and Rising

In its 23 years as a fabric producer, China-based Prosperity Textile has more than lived up to the literal meaning of its moniker. The denim fabric manufacturer, Prosperity Textile,  is a “successful and thriving” industry leader... Read More at carvedinblue.lenzing-fibers

Levi's is suing Chinese companies for trademark infringement...

Levis is suing Chinese

Levi Strauss & Co is suing two companies in China over trademark infringement for using its iconic double arch on jeans. The company is seeking the destruction of the products and $47,000 in damages. The lawsuit... Read More at businessinsider

Levi’s working towards a green manufacturing model

Levis working towards a green manufacturing
While Levi’s has been moving towards sustainability in manufacturing denim, the company finds it hard to live up to expectations. For example, a team of designers takes weeks to figure out exactly where to fade the indigo... Read More at fashionatingworld

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EU tariffs impact US denim industry

In retaliation to President Trump’s protectionist trade policies, the European Union has levied 25 per cent tariff on US-made denim.... Read More at fashionatingworld

VF Corp explores strategic options for denim business

VF Corp is exploring strategic options for its denim business that could include a sale or spinoff of its Lee and Wrangler jeans..... Read More at fashionatingworld

Lands’ End Improves Fits and Fabrics for Women’s Denim Line

The right pair of jeans can be a confidence builder, and that’s why lifestyle brand Lands’ End is introducing... Read More at sourcingjournal

Turkey exports 9 per cent world’s denim fabrics

One of the world’s major denim fabric production hubs, Turkey’s exports of denim fabrics makes up 9 per cent.... Read More at fashionatingworld

India invests in Vietnam’s denim sectors

Vietnam is emerging as a denim fabric manufacturing center. Indian fabric investors are showing... Read More at fashionatingworld

The Sustainability Series: Prosperity Textiles and manufacturing sustainable denim

As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting... Read More at wgsn

Monfort’s eco innovations a boost for denim manufacturers

Monfort, the number one supplier of finishing ranges to the global denim industry, has come up with the latest Monfort.... Read More at fashionatingworld

Levi’s Taps Coca-Cola Exec to Bolster Growth in Greater China

Levi Strauss & Co. (LS&Co.) announced Thursday that Jin Amy Yang will join the company as managing... Read More at sourcingjournal

Hudson Jeans Names Thakoon Co-Founder Maria Borromeo President

Differential Brands Group Inc. announced that Maria Borromeo has been named president of Hudson Jeans.... Read More at sourcingjournal

Levi’s Enhances San Francisco Flagship with Transparent LED Screens

Denim is hitting the big screen. Levi’s teamed up with longtime digital media partner Reflect, to install... Read More at sourcingjournal

Lenzing and Jeanologia produce capsule denim collection

Lenzing and Jeanologia have collaborated to produce a capsule collection called Blues & Hues... Read More at fashionatingworld

Cordura launches SuperCharged Noir performance denim

Cordura, Tencel and Artistic Milliners are together debuting a new SuperCharged Noir performance denim collection... Read More at fashionatingworld

US men’s jeans imports up six per cent

From January to February 2018, China, Mexico and Bangladesh were the top three denim exporters... Read More at fashionatingworld

American-Made Selvedge Denim Is Dead, Long Live...

America’s last selvedge denim factory has closed, but brands are still cashing in. In October of last... Read More at gq

Isko develops selvedge

Denim manufacturer Isko has produced a new version of selvedge by combining pure craftsmanship... Read More at fashionatingworld

Wrangler Turns to Sustainable Farming to Cultivate...

For Wrangler, sustainable farming is helping to drive a more sustainable supply chain for its denim... Read More at fashionatingworld

Levi Strauss net revenues up 22 per cent

For Q1 Levi Strauss’ net revenues increased 22 per cent on a reported basis and 16 per cent in favorable.... Read More at fashionatingworld

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